The company that brought you Photoshop now brings you stock photography, all via the Creative Cloud.
Ever since it launched the Creative Cloud, Adobe has been striving to add value to the subscription service. Adobe wants the Creative Cloud to be more than just a delivery service for its flagship apps like Photoshop CC and Illustrator CC – it wants it to be a place where designers share and critique each other’s work, as well as a marketplace to buy and sell design assets and services.
Central to the former goal was Adobe’s purchase, two years ago, of designer portfolio network Behance. And today it’s taken another big step towards the latter goal, with the announcement of its intention to acquire stock library Fotolia for around $800 million in cash.